Product Packaging
3D Boxes | Flat Inserts | Hang Tags & Various Accessory Packs
Creating and manipulating dielines, packaging renders, pack-outs, and trade-show mockups.
QÚL Skincare — Brand Development & Packaging System
QÚL Skincare is an emerging beauty and wellness brand under KUL Inc. and Skin Experts, where I served as the in-house Senior Graphic Designer responsible for developing and executing the brand’s visual system across multiple product collections.
I created the foundational brand standards, packaging guidelines, and visual frameworks that supported the expansion of QÚL’s skincare lines, including QÚL Beauty and QÚL Bluu. From concept development through final production, I designed cohesive packaging systems, marketing materials, and brand assets that maintained consistency across the growing product portfolio.
In addition to creative development, I established internal workflows and daily SOPs to streamline artwork creation, improve consistency, and support efficient production across the organization.
Deliverables included:
• Brand standards and visual identity systems
• Packaging design and production guidelines
• Multiple skincare product lines and packaging applications
• Marketing collateral and promotional materials
• Retail and promotional graphics
• Internal design SOPs and workflow systems
Infantino - Packaging & Brand Look
Working alongside the creative team, I developed the foundational design language for the collection — from typography, color, and graphic elements to photography styling and packaging applications. The resulting style guide created a cohesive framework for bringing the new product line to life across multiple consumer touchpoints.
Deliverables included:
• Brand style guide development
• Visual identity exploration and refinement
• Iconography, patterns, and supporting graphics
• Color palette and typography systems
• Photography styling direction and mood boards
• Product packaging design execution
Infantino Packaging Mockups
Hand-drawn line artwork of all Infantino Packaging types. This was used in SOP’s for size, style, and material references. Drawn in Illustrator as vector images.
Disguise Inc. — Licensed Packaging & Costume Art
While working at Disguise Inc., a global leader in the Halloween and costume industry, I developed packaging and product artwork for a diverse portfolio of licensed brands, including Disney, Hello Kitty, My Little Pony, Hasbro, and DreamWorks.
Working within strict licensor-approved brand guidelines, I created packaging systems and production-ready artwork that brought beloved characters and properties to life across retail environments. This included developing packaging concepts, preparing dielines, retouching photography, and building physical mockups to ensure accurate execution from concept through final production.
Deliverables included:
• Licensed packaging design and production artwork
• Dieline creation and mechanical preparation
• Photo retouching and image compositing
• Packaging mockups and physical prototypes
• Collaboration within licensor guidelines and approval processes
Hasbro Toy Company — Packaging Design & Production
As an in-house Production Graphic Designer at Hasbro, I supported the Fur Real Friends and Baby Alive product teams, creating packaging solutions for established toy brands within a global consumer product environment.
Working within existing brand standards and production requirements, I contributed to the development of retail-ready packaging from concept through final execution. My role included packaging design exploration, layout development, photoshoot art direction, image retouching, and building physical mockups to evaluate structure, scale, and shelf presentation.
Deliverables included:
• Packaging design concepts and layout development
• Photoshoot art direction and product imagery refinement
• Photo retouching and image compositing
• Packaging production artwork
• Physical packaging mockup prototyping and construction
• Execution within established Hasbro brand guidelines
JJ the Pug IRL
Lili Big Pas and Luvimals IRL